Yahoo recently announced their new online ad builder for SMBs. They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo. Based on what we’re seeing in newspaper readership and profit it’s a good bet that small businesses are looking for someplace else to put their […]
Yahoo’s New Ad Builder Still Leaves the Landing Page in Limbo Read More »
Borrell Associates recently did a study on Local Search an developed this chart which shows the percentage of the advertising spend that goes to overhead and how much goes into buying the keywords when you use a reseller. It’s not clear in this chart whether or not the reseller also hosts, maintains and monitors the
How Much to Manage Your Retailers' Local Online Ad Campaigns? Read More »
I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business? What will they do with all that
What will retailers do with all that extra money? Read More »
I’ve seen quite a few Request for Proposal for AdBuilders lately which is a good sign in these economic times. Advertising must go on and taking costs out of the process with an online AdBuilders is still a really good idea. What surprises us the most is how few of the AdBuilder RFPs are
AdBuilder RFPs Aren't Demanding an Internet Component Read More »
Here’s proof that you need a good bit of technology behind you if you want to keep your retailers using Local Search. The following chart from Borrell Associates shows the churn rate of retailers on systems with and without good software. Now, even with good software I think the churn rate is too high but
Here's How to Keep Your Retailers in Local Search Read More »
Borrell Associates has just released “Economics of Search Marketing” to specifically address the challenges of a scalable local online advertising model. The first important takeaway from this study is that local advertising is changing dramatically as small businesses in the next five years will move dollars from the old media (down 19%) to the new
Challenges with Local Search Advertising Up 39% Read More »
There are still lots of things on the Internet that just don’t make sense from a marketing perspective. One such common practice is for an independent dealer to link back to the manufacturer’s site for product information from his site. The problem with this fairly common practice is that the consumer gets lost in a
Dealer Microsites Break the Circle of Confusion for Consumers Read More »
Knowing that the best conversions result from matching your keywords to your text ad to your landing page, advertisers should only consider adding the Google AdWords Plus Box product detail to highly targeted keywords where the searcher has already narrowed down his search to a specific product category.
Product Details in Google AdWords Plus Box Read More »
With all of the improvements in technology, where our ability to target into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at least redefine it? For the sake of conversation let’s just talk about products that are purchased locally in a store, like most
Is Geo-Coding Going to Kill National Advertising? Read More »
When buying Google AdWords locally it is important to control the landing page.
Landing Pages are Critical for Local Google AdWords Buys Read More »