Total advertising money spent locally is increasing in spite of the fact that traditional local advertising spending is down. During a recession local retailers think harder about every advertising dollar they spend and it’s becoming clear that they are seeing the value of online advertising according to this survey. We’ve seen this happening in the […]
Local Advertising Spending Up on Strength of Online Spending Read More »
There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool
Now Our Ad Builder Is All About Moving To New Media at Retail Read More »
We’ve seen survey reports that show 80% of web users use at least two channels to evaluate a product purchase decision. And, nearly 90% of marketers according to a survey by Alterian say that it’s vital or extremely so to have campaigns integrate between channels. While integration is important it’s not easy to accomplish according
Cross-channel Marketing Critical and Difficult…Unless Read More »
According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011. They further go on to explain where the growth is coming from: It’s clear that ad dollars continue to move from the old media to
Local Online Ad Spend to Grow 18% in 2011 Read More »
Here are the results from a study by Harris Interactive that asked marketers what works best in reaching local markets. These results are right in line with what our clients are asking for in the ad builders we build for them. More than ever brand managers want digital outputs in addition to the more traditional
What Works Best to Reach Local Audiences? Local Websites! Read More »
Here’s an interesting report from WebVisible documenting how much small and medium size businesses are spending on search advertising. You can download the full report here. We have to remember that these numbers are taken from a wide variety of SMBs and include florists to doctors. However it’s inescapable to conclude that the idea of
Here’s an Easy Way to Add $9 Million to Your Online Search Budget Read More »
There are several different ways to measure market share for search engines and here’s another view and another data point that indicates Google, while losing some share to Bing, is still the number one search engine choice by a wide margin. The point here is that if you’re trying to help your retailers choose the
Google Still Dominates Search Read More »
Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our
Over 50% of Offline Sales Influenced by Online Information Read More »
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in
JPEG and GIF Banner Ads Account for About 60% of Online Impressions Read More »
Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet. Here you see 32% for web based marketing versus 14% traditional. But they also show a lot of interest in printed materials and further into the
A Balanced Media Approach to Local Advertising Works Best for SMBs Read More »