We’ve seen survey reports that show 80% of web users use at least two channels to evaluate a product purchase decision. And, nearly 90% of marketers according to a survey by Alterian say that it’s vital or extremely so to have campaigns integrate between channels.
While integration is important it’s not easy to accomplish according to this report:
Recently we’ve seen our clients recognize the value of an online ad builder where the retailers can build more than just traditional media outputs. Now we’re adding landing pages for banner ads, landing pages for local Google campaigns, dealer sites for use in a brand’s dealer locator and e-promo pages to name a few.
The beauty is that dealers build these digital outputs from the same approved content that they use to build their traditional ads. Now a brand manager has complete integration and control for multiple retail channel marketing.
Online ad builders get more valuable every day.