Consumers are expecting to see more and better local information online every day. Here’s a very recent study that shows how car buyers are as influenced by what they see on a local dealer’s site as they are on what they find on the brand site. As a brand manager you should be very nervous […]
Dealer Site as Important as Brand Site to Car Buyers Read More »
Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew references in their research that isn’t in this presentation comes from a Harvard study. Harvard took a random sample of 300,000 Twitter accounts
Lots of Tweets Coming From Very Few Twitterers Read More »
I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often: “If my SEO efforts have given
The value of Pay Per Click (PPC) versus SEO Read More »
I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of how much time consumers are spending
SMBs are Thinking About the Internet, They Get It Read More »
A recent report from the Audit Bureau of Circulation shows that newspaper publishers definitely believe that they will still be printing newspapers in five years. I agree that they still will be printing in five years. They just can’t sell those presses and there are enough people who are in the habit of holding a newspaper
Newspaper Publishers Still Believe in Print…and Mobile Read More »
TMP’s recent study about how consumers look for product and service information online vs. offline has some really interesting insights into the way consumers use online vs. print. There is a lot to look at here so let’s just focus on 2009. The important news for online is that consumers use the internet earlier in
Consumers Want More Dealer Information Online Read More »
TMP Directional Marketing released their annual study on how consumers find information about local businesses, do they go online or use printed Yellow Pages? The quick answer is both but there is a lot to learn from their study including this chart broken down by age. The younger you are the more likely you
Consumers Of All Ages Look for Local Information Online Read More »
Here’s are the key points from a recent Microsoft sponsored study about why small dealers need help with local search: The interesting part is that if a small-business tried it, they liked it: None of this is surprising to us as the ROI for local search is simply phenomenal. And, because it’s new and most
Dealers Admit They Need Help in Buying Local Search Read More »
A few months ago I read a report that predicted direct mail would be the next traditional medium to fall by the wayside, at a much quicker pace than what is happening to newspapers. Now a new study is out that bolsters that prediction. Consumers moved online and that’s what hurt newspapers, now consumers are
Direct Mail is Dramatically Losing to Email Read More »
Borrell and Associates has come out with another report indicating that small and medium-sized business (your dealers) are going to be spending more money online in the coming years, “SMBs are collectively poised to plow billions of dollars into their own websites,” according to the report. The definition of non-ad marketing is spending on a
Your Dealers Predicted to Triple Their Spend on Websites Read More »