Anyone concerned about advertising on a local level is interested in the survival of newspapers. Will the print edition go away? Will they go completely online? How do we best reach local consumers? If you have a Kindle or you’re going to buy the iPad, you’ve noticed that they offer subscriptions to newspapers, delivered right […]
iPad, Kindle and Other E-readers Not the Answer for Newspapers Read More »
One of the biggest changes in the World Wide Web that I’ve seen since 1995 is that it has become so much more local. As it gets more local, from an advertising point of view, it starts to act more like a local newspaper in that we know where the reader is. (Who knew back
It Should be Called the "World Wide Local" as Even Your Tweets are Geocoded Read More »
As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to the dealer’s site, since the consumer is already online. Unfortunately, most dealer locators link the consumer to the dealer’s
Solution to Dealer Dis-locators Read More »
Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting. Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in second. When you look at age preference from 18 to 44 then online wins the contest with newspapers and magazine advertisements coming in
Newspaper Ads Vs. Online Ads for Bargain Hunters Read More »
A recent article in The New York Times explains how they are going to begin charging for consumers to have access to their online edition in 2011. They didn’t give pricing or delve into many specifics but they at least gave us their strategy and it sounds like a good idea and, if successful, I’m
The New York Times Announces its Online Fee Strategy for 2011 Read More »
You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers. The consumer benefits
"They’re getting a lot of leads! Big Win!" Read More »
Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites. The good news is that the most popular reason is the same as it is for why they go to Google. Consumers are looking for your products, price, promotion and service. And, most often service means a local retailer.
Why Consumers Want to Be Your Friend Read More »
If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining. It’s been recently reported that The New York Times intends to charge (again) for online content. At the same time an Adweek/ Harris poll indicates that 77%
77% of Consumers Don't Want to Pay to Read Newspapers Online, Duh. Read More »
According to a new report from comScore almost 31 billion videos were viewed in November of 2009 and Google properties far outdistanced everyone. Some other key points from the study are: The takeaway for all brand managers is to get more video onto your site, your dealer sites and your dealer promotional pages as soon
Online Video Watching Continues to Rise Read More »
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly. This technology will be available in a few weeks and over time will help revolutionize local
All Advertising is Local as Push2TV Adds to Location Based Advertising Read More »