by John Sullivan JGSullivan Interactive, Inc. Did you realize that Google feeds AdWords based on the physical location of the searcher? So, instead of buying AdWords on a national basis you can localize your purchase with dealer co-branded AdWords copy, a co-branded landing page or even a co-brand microsite landing. That way when you buy […]
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by John Sullivan JGSullivan Interactive, Inc. One of the biggest problems with brand sites today is that they leave the consumer to fend for themselves to find the right local dealer or worse yet send the consumer to the dealer’s website that is often times loaded with competitive information. It’s like putting a poster for
Dealer Dis-locator Read More »
by John Sullivan JGSullivan Interactive, Inc. John Deere does it the right way! Brand managers want to sell online because they have a very interested consumer on their site often times ready to buy right now. Send them to the store and you risk losing the sale to a salesman getting a spiff. Sell directly
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by Sharon Gillis JGSullivan Interactive, Inc. I’m not a web programmer or designer. I’m the person who works with clients to determine what the website should do. I help determine the goals for their websites, ways to meet those goals and ways to measure to make sure their website meets those goals. Only after that
If website development was easy, anyone could do it Read More »