We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and reported a 285% increase in effectiveness when testing this. Why? Consumers don’t experience as much “mental friction” when things […]
Increase banner ad effectiveness by 285% Read More »
This month the earth shook in the yellow pages industry. This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online local search, but the fact that these two events occured in April 2011 is striking. April came in with a bang with the
More shakeups for Yellow Pages this month Read More »
Hitwise reported that Google is still the overwhelming leader in online search with 69%+ share (Dec 2010) with a sample of 10 million US households. But more interesting — beyond the small changes in month-over-month market share — is the overall impact of search on our lives. Here is a brief video recapping some interesting
Google is 69.67% of Search and Search Impacts Everything Read More »
I was struggling to read a QR Code on a colleagues’ business card recently (after three tries I lost interest) then saw Heidi Tolliver-Nigro’s blog “Ever Tried to Download a QR Code Reader?” today. She struck a chord, judging by the number of comments to the blog. While QR codes are novel, they won’t receive widespread acceptance
QR Codes Need to be Easier or they’ll be Extinct Read More »
Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and our in-bound callcenters, dealers and online customer service feels the heat. Upset dealers and injury to the brand are the result. Our AdBuilder systems offer an
Do You Have "Uber Control" Over Your Advertising? Read More »
I attended a Direct Marketing Association conference last year that felt more like the “Online Marketing Association” versus the typical direct mail cheer leading sessions of yesteryear. it used to be that the USPS Postmaster General addressed the DMA with everyone hanging on his every word. There was an air of stability to the whole
The check is NOT in the mail Read More »
The Custom Publishing Council (CPC) announced an official name change last week. It will now be known as the Custom Content Council (CCC). Formed in 1999 to represent custom publishers and content creators — anyone buying a luxury auto lately has seen their work. A slick 4-color magazine with articles about road trips, new technology
Publishing group changes name to be less "ancient" Read More »
Last month Intel unveiled a digital signage concept that will open up new digital opportunities at retail and ultimately change the face of point of sale signage. You wouldn’t know it from the cheesy, low-budget announcement video from Intel, but this will be big. This POS concept has a small camera that processes male/female, height
Digital POS Signage is coming Read More »
Its easy to get caught up in the “wow” of an Ad Builder when the customization happens before your eyes, but what is less obvious but just as powerful is the process improvement potential. A well designed and constructed Ad Builder will solve real problems. These problems are inherent in manual processes: errors, time delays,
Ad Builder Solves Process Blockage Read More »
You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers. The consumer benefits
"They’re getting a lot of leads! Big Win!" Read More »