Posts Tagged ‘ SG ’

Highly Targeted Ad Groups Key in PPC Success

January 11, 2011
Highly Targeted Ad Groups Key in PPC Success

It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many...
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Single Branded Dealer Microsites Protect Your Brand

May 6, 2010
Single Branded Dealer Microsites Protect Your Brand

HomeFurnishings.com is helping manufacturers avoid being just one of many logos on furniture retailers' websites.

Your Landing Page Should Have One Clear Call To Action

June 30, 2009

The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.

5 Way to Get Started with Social Media without Getting Hurt

June 25, 2009
5 Way to Get Started with Social Media without Getting Hurt

Quick tips to get started in social media marketing.

Product Details in Google AdWords Plus Box

June 3, 2009
Product Details in Google AdWords Plus Box

Knowing that the best conversions result from matching your keywords to your text ad to your landing page, advertisers should only consider adding the Google AdWords Plus Box product detail to highly targeted...
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Google Search Options: Better Filtering for Searchers; More Work for Marketers

June 2, 2009
Google Search Options: Better Filtering for Searchers; More Work for Marketers

The "Show Options" link under the Google search box is so subtle, maybe you haven't noticed it. But, many searchers have so you need to know what...
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The Last Four Feet of the Online Sale

May 12, 2009

This White Paper will show you how savvy manufacturers are using the Web to shift the balance of power in their favor, and create a win-win scenario with their best retail partners.Read More »

Tweak Your Google Analytics Code to Improve Your PPC Campaign

Exact match keyword script helps you improve the performance of your Google AdWords campaigns.

How Good, Better, Best Product Comparisons Increase Sales

Do your potential customers a favor and take the guesswork out of narrowing down your product offerings to those that meet their needs and make it easy to see the difference between...
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Web Analytics: What should I measure?

Before you share analytics reports with the entire management staff of your company, take time to think about which reports will actually matter to them.