Posts Tagged ‘ Newspaper ’

By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how...
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By John Sullivan JGSullivan Interactive USC’s Annual Survey by the Center for the Digital Future Finds Large Increases in the Use of Online Newspapers, which should mean something to local advertisers. The long list of highlights all...
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By John Sullivan JGSullivan Interactive Borrell Associates just released a report predicting online sales spending by local companies to grow 6% in 2009. Not surprisingly the report finds that the small businesses are making...
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  By Brett Knobloch   JGSullivan Interactive   Today an Audit Bureau of Circulation (ABC) report cited the average sales of newspapers overall declined 7.1 percent between October and March compared to the same six-month period the...
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By John Sullivan JGSullivan Interactive Step by step Google is getting better at localizing the Internet for us and thereby doing a better job than the printed and Internet Yellow Pages at getting us around...
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By John Sullivan JGSullivan Interactive, Inc. Finally, as printed newspaper readership is dwindling to the point where the newspapers themselves are going out of business and printed Yellow Page usage drops too, retailers are...
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by John Sullivan JGSullivan Interactive We ran a test with one of our clients where we were trying to track the effectiveness of a Google Local AdWord campaign. We tested in several different markets with different promotions...
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