Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties. In there you’ll find this chart which indicates a 19% increase to Services – Coupons during May. The largest increase in any category. It makes sense that […]
Take Advantage of the Increasing Interest in Coupons Read More »
Yahoo recently announced their new online ad builder for SMBs. They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo. Based on what we’re seeing in newspaper readership and profit it’s a good bet that small businesses are looking for someplace else to put their
Yahoo’s New Ad Builder Still Leaves the Landing Page in Limbo Read More »
Borrell Associates recently did a study on Local Search an developed this chart which shows the percentage of the advertising spend that goes to overhead and how much goes into buying the keywords when you use a reseller. It’s not clear in this chart whether or not the reseller also hosts, maintains and monitors the
How Much to Manage Your Retailers' Local Online Ad Campaigns? Read More »
As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a recession is the best time to advertise. What’s different about this recession is that it is masking a major shift in the way advertising
It's not the recession, local advertising is really changing. Read More »
I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business? What will they do with all that
What will retailers do with all that extra money? Read More »
I’ve seen quite a few Request for Proposal for AdBuilders lately which is a good sign in these economic times. Advertising must go on and taking costs out of the process with an online AdBuilders is still a really good idea. What surprises us the most is how few of the AdBuilder RFPs are
AdBuilder RFPs Aren't Demanding an Internet Component Read More »
Here’s proof that you need a good bit of technology behind you if you want to keep your retailers using Local Search. The following chart from Borrell Associates shows the churn rate of retailers on systems with and without good software. Now, even with good software I think the churn rate is too high but
Here's How to Keep Your Retailers in Local Search Read More »
Borrell Associates has just released “Economics of Search Marketing” to specifically address the challenges of a scalable local online advertising model. The first important takeaway from this study is that local advertising is changing dramatically as small businesses in the next five years will move dollars from the old media (down 19%) to the new
Challenges with Local Search Advertising Up 39% Read More »
Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers. After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years. As they point out in their report
39% Drop in Direct Mail Read More »
JGSullivan Interactive Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant
Bad Economy Adds to Newspaper Woes Read More »