It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many small ad groups and write ad copy that it is specific to each ad group. This chart, from a new Marketing Sherpa study, […]
Highly Targeted Ad Groups Key in PPC Success Read More »
The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York Times has dedicated more ink to national news this left an opening. The fledgling New York Sun covered local news well,
Newspapers Battle for Limited Ad Spending Read More »
You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers. The consumer benefits
"They’re getting a lot of leads! Big Win!" Read More »
Google promotes each of their select group of Authorized Resellers with a page describing their services and what they offer. You should ask anyone promoting online search for their Authorized Google AdWords Reseller page to know you’re getting the best trained and resourced expertise. Here is ours: http://www.google.com/intl/en/adwords/reseller/JGSullivan.html
JGSullivan’s Authorized Google AdWords Reseller page is live Read More »
JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are
JGSullivan Interactive Becomes a Google AdWords Authorized Reseller Read More »