I chuckled when I saw this headline on a recent Valpak mailer “Think direct mail is dead? Think again. As a new mover, let me tell you I seem to be on every list imaginable. There is no lack of direct mail in my household, between the move and our natural catalog and online shopping […]
Direct mail is dead! Long live direct mail! Read More »
With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting rid of issuing paper checks, in favor of Direct Deposit or a prepaid debit card that will be funded electronically. Finally.
How to Save a Billion Dollars Read More »
I just read a blog post from a respected voice in the print industry and I don’t know whether to laugh or cry. First of all, printers have it tough enough as more content is being published online so we don’t need so many brochures, magazine readership is going down, yellow pages are moving online
An Insiders Look at the Green Movement and Direct Mail Read More »
Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers. After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years. As they point out in their report
39% Drop in Direct Mail Read More »