I think most of us are way past the loss of value of the printed Yellow Pages, as many of our clients don’t even co-op them anymore. Consumers have simply moved online to find out information about local outlets for their favorite products.
So I was really fascinated to read about how Green the printed Yellow Pages have become from this report from The Local Search Association (formerly the YPA).
The point they are making is that since 2007 they have reduced the amount of paper used in printing the Yellow Pages because of better printing techniques, thinner paper and the real big reason, many of the printed Yellow Page directories have gone out of business.
Taking lemons and making lemonade they make the point that by reducing the number of printed pages they are a very green industry. Say what?
They even go on to say that by comparison to the energy that it takes to run the internet and the poor recycling methods for electronic devices such as computers, tablets and smartphones, the printed Yellow Pages are a much greener alternative to using the internet.
Of course, they post their research online.