Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today. Look at this chart from eMarketer about Facebook penetration in the US.
While you may not be convinced that buying display ads on Facebook is right for you, we’ve seen major brands adding brand content to ad builders and teaching retailers how to add that content to their Facebook pages.
Facebook made this a little more complicated recently by changing from FBML to HTML and making a few other changes in their requirements. No matter, the fact remains that consumers are going to Facebook for a variety of reasons, including checking out local retailers who sell your products.
And, your retailers are finding it easy and inexpensive to maintain a Facebook page for their business. So the opportunity and smart move is to provide your retailers with your brand’s Facebook friendly digital content that they can use on their Facebook pages, without any publication costs for you or your retailers.
Retail advertising really isn’t anything like what it used to be.