Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness.
Here are a few other statistics about Facebook from an article on MarketingCharts.com
A marketer’s challenge is to decide how much effort to put into social media. We still think that the smart idea is to experiment in social media but don’t spend too much money or time just yet as no one has shown a really strong ROI and even if they did, we still have a long way to go before social approaches anything close to stable.
There are so many better, proven ways to promote your brand online that have fantastic ROIs that should be taken care of right now. My favorite example is Google Local Search. It has a better ROI than anything I’ve ever seen in local advertising yet most brands and their local retailers ignore it and continue to pour money and effort into traditional media. Keep the traditional media going but take about 25% of that money and move it to digital and primarily to local search. And, keep an eye on social.