At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly.
This technology will be available in a few weeks and over time will help revolutionize local advertising.
The reason it will change national and local advertising is that the more screens people are watching where we know their physical location, the better we’re going to be at connecting the national advertising message to the local dealer. This may eventually lessen the need for some dealers to advertise locally because the national ad will link to their local site.
Just like Google local where a person is searching for a set of tires, because they’re online Google knows with a great degree of accuracy where that computer is located and can position local ads for the dealer in that market.
Well, if consumers are watching “24” on hulu and pushing it to their TV screen we will be able to add local information to a national ad that will connect the consumer to the local dealer.
Push2TV, mobile, Internet-enabled TV, Google Local Search and more are dramatically set to change the future of local advertising as brands can combine their branding message with local content. This will save millions of dollars in adverting expenditures while improving the consumer experience. All good things for brands, dealers and consumers.