Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as you get the latest articles and even Twitter comments. And, like Twitterfall.com the feed constantly updates itself.
Then, I tried it for a product search and was surprised to see these results.
It looks to me like there is one smart tire dealer out there twittering about a sale on a day that a huge snowstorm is working its way across the country. What value this effort has for a dealer remains to be seen. Is it worth the time to have an employee tweet all day about a tire sale during a blizzard? I read the tweet but have no idea where in the world Buggies Unlimited is.
But, what if this tweet came from a brand or a national chain? I might have just learned that Sears is having a sale on snow tires today.
I also read that Google doesn’t currently plan on showing adwords with these results. I’m sure they’ll change their mind about that as they can feed ads based on geography thereby giving a local retailer a great way to target their spending.
Local advertising techniques are in a constant state of change and we’ve got to change with them.