Digital marketing today is fragmented across devices, platforms, and channels. Success doesn’t come from treating each channel in isolation—it comes from aligning them around clear goals, measurable outcomes, and a unified strategy.
JGSullivan helps organizations plan, execute, and optimize integrated digital marketing programs across mobile, social media, search engine optimization (SEO), and search engine marketing (SEM). Our approach focuses on visibility, engagement, and conversion—driving traffic to Channel Locators & Local Websites while maintaining clarity around performance and ROI.
An Integrated Approach to Digital Marketing
No single channel operates in a vacuum. Mobile behavior influences search. Social platforms shape discovery. Paid and organic strategies reinforce one another.
We design digital marketing programs that account for how real customers move between channels—ensuring your message reaches the right audience, at the right time, with a consistent experience.
Mobile-First Visibility and Engagement
Today’s buyers live on their phones. From search to social to conversion, mobile experience plays a critical role in performance.
- Responsive, conversion-friendly experiences
- Mobile search visibility and user intent alignment
- Messaging and formats designed for mobile behavior
- Seamless handoffs from engagement to action
Social Media as a Discovery and Amplification Channel
Social media supports both awareness and demand generation when used strategically. We help organizations reach targeted audiences, amplify campaigns, and measure engagement beyond vanity metrics.
- Audience targeting and channel selection
- Paid and organic social strategy alignment
- Creative and messaging consistency across platforms
- Performance measurement tied to business goals
SEO and SEM That Work Together
Organic and paid search are most effective when they complement one another—not when they compete for budget or attention. Our search strategies improve long-term visibility while capturing high-intent demand.
- SEO to build sustainable organic visibility
- SEM to capture demand and accelerate results
- Keyword and performance insights shared across channels
- Ongoing optimization based on measurable outcomes
For organizations looking for deeper paid search execution, see our dedicated Google Ads Management
page for a more detailed breakdown of our approach.
Built Around Measurement and Accountability
Every channel we support is tied to clear objectives and measurable outcomes through Media Management & Data Integration. We prioritize clarity over complexity—so teams understand what’s working, what’s not, and why.
- Performance reporting and visibility
- Continuous optimization and improvement
- Alignment with broader business goals
If you’re unsure where to start, a short conversation can help clarify which channels—and strategies—make the most sense for your organization.