Managing co-op marketing programs across multiple partners, dealers, or franchise locations can be complex. Without the right controls in place, co-op dollars are often underutilized, misallocated, or spent off-brand.
JGSullivan’s Co-Op Management solution centralizes how co-op funds are requested, approved, deployed, and tracked—giving brands full visibility while empowering local partners to execute effective marketing.
- Centralized co-op fund allocation and tracking
- Built-in brand and compliance controls supported by Digital Asset Management
- Streamlined approval workflows
- Clear reporting on spend and performance
One Platform for Brand Control and Local Execution
Our co-op management platform integrates directly with JGSullivan’s broader marketing technology ecosystem, allowing approved funds to be applied seamlessly to campaigns created in AdBuilder across digital, print, and local advertising initiatives.
This ensures every co-op dollar supports brand standards while driving measurable results at the local level through Media Management & Data Integration, without creating administrative bottlenecks for your internal teams.
Designed for Distributed Marketing Networks
- Manufacturers and dealer networks
- Franchise organizations
- Retail brands with local partners
- Organizations managing shared marketing budgets
If you’re looking to simplify co-op administration while increasing adoption and accountability,
a short demo can show how co-op management fits into your existing workflows.
