SMB

For The First Time Ever, Study Shows SMB's Use Online Media More Than Traditional

Ad Builder, AdWords, Blog, Internet Trends, Local Online Marketing, Microsites /

As reported on Radioink.com This is a watershed report as small businesses use online more than traditional advertising for the first time ever. ———————— August 21, 2009: BIA’s Kelsey Group reports in a “Local Commerce Monitor” study that online/digital media penetration among small and medium-sized advertisers came in at 77 percent in August, up from […]

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Yahoo’s New Ad Builder Still Leaves the Landing Page in Limbo

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Yahoo recently announced their new online ad builder for SMBs. They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo.   Based on what we’re seeing in newspaper readership and profit it’s a good bet that small businesses are looking for someplace else to put their

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What will retailers do with all that extra money?

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I don’t have to stare at the media spending reports too long before a striking conclusion hits me.  Traditional (i.e expensive) media down; online media (not expensive) up.  What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business?  What will they do with all that

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Challenges with Local Search Advertising Up 39%

Ad Builder, AdWords, Blog /

Borrell Associates has just released “Economics of Search Marketing” to specifically address the challenges of a scalable local online advertising model. The first important takeaway from this study is that local advertising is changing dramatically as small businesses in the next five years will move dollars from the old media (down 19%) to the new

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Local Online Spending to Grow 6%

Ad Builder, AdWords, Blog, Internet Trends, Local Online Marketing /

By John Sullivan JGSullivan Interactive Borrell Associates just released a report predicting online sales spending by local companies to grow 6% in 2009. Not surprisingly the report finds that the small businesses are making the move to online out of necessity as during tough times they are searching for a more affordable way to advertise

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SMBs are Starting to Get It!

Ad Builder, Blog, Dealer Sites & Carts, Local Online Marketing /

By John Sullivan JGSullivan Interactive, Inc. Finally, as printed newspaper readership is dwindling to the point where the newspapers themselves are going out of business and printed Yellow Page usage drops too, retailers are starting to look at the Internet as a better alternative…finally. In most durable goods businesses it’s now safe to say that

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