Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet. Here you see 32% for web based marketing versus 14% traditional. But they also show a lot of interest in printed materials and further into the […]
A Balanced Media Approach to Local Advertising Works Best for SMBs Read More »
Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase. Billions of local advertising dollars are at stake as SMBs are looking for the best place to spend their precious advertising dollars and brand managers want to control their brand message locally.
Print Yellow Pages vs. Internet Yellow Pages vs. Search Read More »
Update – Our friends at Google tell us that the Authorized Google Reseller Program will change but not go away. According to a recent post on Screenwerk, Google is considering dropping the Google AdWords Reseller Program. We have a stake in the game as JGSullivan is one of the 30 or so authorized resellers according
Google Rumors about AdWords Reseller Program Read More »
I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first. I’ve gotten that statistic from many different studies. Maybe now I should up that percentage to 97% as this recent study from BIA/Kelsey shows. Here’s a quote from Kelsey, Yes, I would agree that if
97% of Shoppers Go Online Before They Shop Locally Read More »
Local advertising is changing as SMBs shift dollars to digital outputs from traditional media. One of the questions I get a lot is, “What about Bing?”. Here’s why I tell SMBs to concentrate their limited resources on Google Local Search for now and we’ll wait and see about Bing. Google beats Bing by 6.6 times
Google Beats Bing by Over 6X in February Read More »
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social
SMBs Usage of Social Media Doubles in One Year Read More »
The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York Times has dedicated more ink to national news this left an opening. The fledgling New York Sun covered local news well,
Newspapers Battle for Limited Ad Spending Read More »
I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of how much time consumers are spending
SMBs are Thinking About the Internet, They Get It Read More »
Borrell and Associates has come out with another report indicating that small and medium-sized business (your dealers) are going to be spending more money online in the coming years, “SMBs are collectively poised to plow billions of dollars into their own websites,” according to the report. The definition of non-ad marketing is spending on a
Your Dealers Predicted to Triple Their Spend on Websites Read More »
The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different studies recently. Most often it’s attributed to the recession and that retailers are looking more critically at their advertising expenditures and are finding
Penetration of Online Media Surpasses Traditional for SMBs Read More »