History

history

Originally founded in 1955 as JGSullivan Advertising, Jack G. Sullivan led the company to help solve national and international marketing challenges for brands like Zenith, Selmer, Bendix and Whirlpool.

Convinced of the immense power of the Internet; Jack’s son, John E. Sullivan transformed the company in the mid-90’s around solving clients’ marketing challenges using web-based solutions and rebranded the company as JGSullivan Interactive, Inc.

Today the firm is owned by employee partners with a core competency in working with top-branded manufacturers of consumer goods sold to customers through retail networks. Our channel portal platforms help reduce costs and increase the effectiveness of marketing communications between the manufacturer and dealer, manufacturer and consumer, and between the dealer and consumer.