Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers.
This dealer microsite is linked to directly from the dealer locator results page.
It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer adds the very important local information (price and promotion) for a complete consumer experience. The dealer loves it because there are no links back to the brand site where a consumer can find another dealer.
It even has a shopping cart for each of the dealer locations.
The microsite is managed by the dealer as part of the brand’s online adbuilder. So, when a dealer or brand has a promotion it automatically flows to the dealer microsite and to the consumer without any publication costs.
Dealer’s can link to it from their own site, use it as a landing page for a local Google adwords campaign and soon this content will build a local fan page in Facebook.
Now, this is much better than just having your adbuilder build newspaper ads.