Posts Tagged ‘ yellow pages ’

This month the earth shook in the yellow pages industry.  This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...
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Here’s another sign that printed Yellow Pages aren’t as popular as they used to be.  The Seattle city council voted 8 -1 to force Yellow Page publishers to allow homeowners to decline...
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Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers.  That makes two that I know of since January.  It’s not that the print yellow...
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I don’t have to stare at the media spending reports too long before a striking conclusion hits me.  Traditional (i.e expensive) media down; online media (not expensive) up.  What will retailers...
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There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in...
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Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers.  After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re...
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There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search...
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By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how...
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By John Sullivan JGSullivan Interactive Step by step Google is getting better at localizing the Internet for us and thereby doing a better job than the printed and Internet Yellow Pages at getting us around...
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