Posts Tagged ‘ Yahoo ’

Google or Yahoo/Bing or Both

January 22, 2011
Google or Yahoo/Bing or Both

There are lots of reasons to pick Google over Yahoo/Bing, the most important is that it has the highest consumer usage. And, you can see from this chart, most advertisers agree that Google is the...
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Google or Yahoo/Bing or Both?

January 20, 2011
Google or Yahoo/Bing or Both?

We get asked a lot about whether to do local search campaigns on Google or Yahoo/Bing.   The best answer is easy, use both.   But the reality is, when you have limited resources and...
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Bing Overtakes Yahoo as Google Continues to Dominate

September 17, 2010
Bing Overtakes Yahoo as Google Continues to Dominate

The latest numbers are out on who is winning the search wars and it’s still Google. What’s important about this month is that it is the first time that Bing has beaten...
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YahFace Changes Everything?

June 8, 2010
YahFace Changes Everything?

It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers.  The idea seems to be that now you can go to...
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Facebook Beats Yahoo for Ad Impressions

May 24, 2010
Facebook Beats Yahoo for Ad Impressions

Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid...
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Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy

March 10, 2010
Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy

There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local...
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Facebook Tops Yahoo for Site Visits and Should Change the Way You Promote

February 22, 2010
Facebook Tops Yahoo for Site Visits and Should Change the Way You Promote

As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to...
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Google Gets 71.57% of Searches, Bing Drops to 9.34% in November

December 14, 2009
Google Gets 71.57% of Searches, Bing Drops to 9.34% in November

Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position.  So far Bing has been...
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Google Customer Satisfaction Off the Chart

August 24, 2009
Google Customer Satisfaction Off the Chart

Here is a chart from the ASCI E-Business Report August 2009 It’s all about customer satisfaction with Search Engines and it tells us a couple of things about the future. We’ve seen several reports...
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Google Search Share Drops…But Wait

August 14, 2009
Google Search Share Drops…But Wait

According to Nielsen Google lost share of searches last month from 66.1% in June to 64.8% in July. That sure makes a good headline and most everyone thinks that Bing must be having a major...
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