Posts Tagged ‘ Twitter ’

Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet.  Partly because it’s still an unknown and partly because even if you wanted...
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Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew...
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I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach.  She addressed a DMA audience struggling to find its sea legs in a volatile marketing...
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The better our metrics become the more we realize how precious each lead is.  Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first...
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Twitter just announced that as an option you can now share your location on a tweet-by-tweet basis.   And, at www.twitterfall.com we can watch tweets by location. On a news front it would be interesting to watch...
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A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006.  Fully 62% of...
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Permission marketing guru Seth Godin spoke out recently on social networking and businesses interest in it.  The video is linked here. Godin echo’s a sentiment I often tell those I connect with on LinkedIn:  “This LinkedIn...
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As advertising, especially local advertising, is being reinvented right before our eyes it’s fun to watch new things come into view and then either morph into something worthwhile or go away. Recently in a meeting...
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Quick tips to get started in social media marketing.