Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as you get the latest articles and even Twitter comments. And, like Twitterfall.com the feed constantly updates itself. Then, I tried it for a product […]
Google Search Adds the"Latest" Results from Twitter and More Read More »
Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs. Well, now there is another reason to watch and wait, Nielsen is showing
Twitter Shows Big Decline in Unique Visitors Read More »
Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew references in their research that isn’t in this presentation comes from a Harvard study. Harvard took a random sample of 300,000 Twitter accounts
Lots of Tweets Coming From Very Few Twitterers Read More »
I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment. I was impressed. Apart from many stories about epicurean adventure, Martha made a very compelling case for her
Martha Stewart’s Omnimedia Message Read More »
The better our metrics become the more we realize how precious each lead is. Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first name, last name, e-mail address and postal address. Premium information is telephone number, social networking username, geo-targeted information
Cost-per-Lead Benchmark Study Read More »
Twitter just announced that as an option you can now share your location on a tweet-by-tweet basis. And, at www.twitterfall.com we can watch tweets by location. On a news front it would be interesting to watch tweets only coming from the scene of a major event. That might even trump cable news for learning about
Twitter Adds Location Sharing Read More »
A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006. Fully 62% of all adult Internet users have watched a video on sites like YouTube.com. The most surprising statistic for me was how video sharing outpaced such
Growth of Online Video Sharing Site Usage is Astounding Read More »
Permission marketing guru Seth Godin spoke out recently on social networking and businesses interest in it. The video is linked here. Godin echo’s a sentiment I often tell those I connect with on LinkedIn: “This LinkedIn thing is like most things in life. It’s more about what you put in it vs. expecting something back”.
Social Networking and Business Read More »
As advertising, especially local advertising, is being reinvented right before our eyes it’s fun to watch new things come into view and then either morph into something worthwhile or go away. Recently in a meeting with a brand manager and their advertising agency the subject of Twitter came up and I think we all agreed
Twitter’s Not Ready for Advertisers Read More »
Quick tips to get started in social media marketing.
5 Way to Get Started with Social Media without Getting Hurt Read More »