As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local...Read More »
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local...Read More »
Don't Ask.com Anymore
The New York Times is reporting this morning that Ask.com is no longer a search engine and instead is returning to being a question-and-answer service. Lots of lessons to be learned here, the most important of which...Read More »
Social Networks and Shopping Not Connected, Yet
Yesterday Twitter began testing ads in a program it calls Promoted Tweets which they are exposing to less than 10% of their users. We believe that social media sites are worth watching and...Read More »
Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy
There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local...Read More »
Women Prefer Ads Over Subscription for Social Network Sites
Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make...Read More »
It Should be Called the "World Wide Local" as Even Your Tweets are Geocoded
One of the biggest changes in the World Wide Web that I’ve seen since 1995 is that it has become so much more local. As it...Read More »
Dealer Microsites Become Local Advertising Network for Brand Managers
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers...Read More »
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services...Read More »
Google Search Adds the"Latest" Results from Twitter and More
Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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