Posts Tagged ‘ SMB ’

SMB Motivation for Social Media: Revealed

SMB Motivation for Social Media: Revealed

A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community.  If you’re like our clients, you’re very interested in how your channel...
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Let's End the Year on a Positive Note

December 27, 2010
Let's End the Year on a Positive Note

Now is the time of year when we evaluate the past and look toward the future.   Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel...
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Here's an Easy Way to Add $9 Million to Your Online Search Budget

July 22, 2010
Here's an Easy Way to Add $9 Million to Your Online Search Budget

Here’s an interesting report from WebVisible documenting how much small and medium size businesses are spending on search advertising.  You can download the full report here. We...
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A Balanced Media Approach to Local Advertising Works Best for SMBs

May 28, 2010
A Balanced Media Approach to Local Advertising Works Best for SMBs

Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet. ...
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Print Yellow Pages vs. Internet Yellow Pages vs. Search

April 22, 2010
Print Yellow Pages vs. Internet Yellow Pages vs. Search

Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase.  Billions of local advertising dollars are at stake...
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Google Rumors about AdWords Reseller Program

March 29, 2010
Google Rumors about AdWords Reseller Program

Update – Our friends at Google tell us that the Authorized Google Reseller Program will change but not go away. According to a recent post on Screenwerk, Google is considering dropping the Google AdWords...
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97% of Shoppers Go Online Before They Shop Locally

March 16, 2010
97% of Shoppers Go Online Before They Shop Locally

I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first.  I’ve gotten that statistic from many different studies.  Maybe now I...
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Google Beats Bing by Over 6X in February

March 12, 2010
Google Beats Bing by Over 6X in February

Local advertising is changing as SMBs shift dollars to digital outputs from traditional media.  One of the questions I get a lot is,  “What about Bing?”. Here’s why I tell SMBs to...
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SMBs Usage of Social Media Doubles in One Year

February 24, 2010
SMBs Usage of Social Media Doubles in One Year

I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the...
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Newspapers Battle for Limited Ad Spending

February 16, 2010

The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers.  As the New York...
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