Posts Tagged ‘ PPC ’

New Firefox Feature Reminds Me of an Old Joke

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February 10, 2011
New Firefox Feature Reminds Me of an Old Joke

This week's release of the new Firefox browser's Do Not Track feature might do something eventually, but for today, it's just a checkbox you can flick on or off. Read More »

Highly Targeted Ad Groups Key in PPC Success

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January 11, 2011
Highly Targeted Ad Groups Key in PPC Success

It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many...
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The value of Pay Per Click (PPC) versus SEO

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October 29, 2009

I had a burning question finally answered last week during a conference session.  Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA...
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Your Landing Page Should Have One Clear Call To Action

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June 30, 2009

The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.
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Tweak Your Google Analytics Code to Improve Your PPC Campaign

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May 7, 2009

Exact match keyword script helps you improve the performance of your Google AdWords campaigns.
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