Posts Tagged ‘ online search ’

Google is 69.67% of Search and Search Impacts Everything

By
February 4, 2011

Hitwise reported that Google is still the overwhelming leader in online search with 69%+ share (Dec 2010) with a sample of 10 million US households. But more interesting — beyond the...
Read More »

Consumers more comfortable & satisfied with search

By
July 13, 2009
Consumers more comfortable & satisfied with search

As we get more comfortable and gain confidence searching online, we enter longer search strings.  More words in that little window.  Trendspotting put together these observations to show how our search behavior has...
Read More »

Localize your print FSI’s, and online search

By
July 10, 2009

This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging:  “one message for all” in large volume give the best print...
Read More »

Another One Stops Using the Yellow Pages

By
June 24, 2009
Another One Stops Using the Yellow Pages

Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers.  That makes two that I know of since January.  It’s not that the print yellow...
Read More »

What will retailers do with all that extra money?

By
June 18, 2009
What will retailers do with all that extra money?

I don’t have to stare at the media spending reports too long before a striking conclusion hits me.  Traditional (i.e expensive) media down; online media (not expensive) up.  What will retailers...
Read More »



Feature