marcom portal

SMB Motivation for Social Media: Revealed

Ad Builder, Internet Trends, Local Online Marketing, Social Media /

A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community.  If you’re like our clients, you’re very interested in how your channel partners are using social media to reach their customers.  Obviously, SMB’s are active users of our clients’ Ad-Builder/MarCom portals so this is particularly […]

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Increase banner ad effectiveness by 285%

Ad Builder, Blog, Local Online Marketing /

We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and reported a 285% increase in effectiveness when testing this.     Why? Consumers don’t experience as much “mental friction” when things

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