Posts Tagged ‘ Local Online Marketing ’

Auto Dealers Finally Find Their Way to Internet Advertising

February 20, 2011
Auto Dealers Finally Find Their Way to Internet Advertising

emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes...
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New Firefox Feature Reminds Me of an Old Joke

February 10, 2011
New Firefox Feature Reminds Me of an Old Joke

This week's release of the new Firefox browser's Do Not Track feature might do something eventually, but for today, it's just a checkbox you can flick on or off. Read More »

We Know Where You Stand in 2011

January 25, 2011
We Know Where You Stand in 2011

Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in...
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The World Wide Local

January 6, 2011
The World Wide Local

I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...
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Facebook Finally Shows a Little Weakness

July 9, 2010
Facebook Finally Shows a Little Weakness

Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May.  Finally, Facebook’s never ending growth is showing a little sign of weakness. Here...
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Which Medium Will Win the Local Battle Online?

April 23, 2010
Which Medium Will Win the Local Battle Online?

The traditional competition for local advertising dollars between radio, TV and newspapers has morphed to a new arena with the rise of the Internet.  It’s been happening for quite awhile where the...
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Print Yellow Pages vs. Internet Yellow Pages vs. Search

April 22, 2010
Print Yellow Pages vs. Internet Yellow Pages vs. Search

Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase.  Billions of local advertising dollars are at stake...
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Local Online Advertising Growing at Expense of Local Traditonal Advertising

March 4, 2010
Local Online Advertising Growing at Expense of Local Traditonal Advertising

It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in...
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Google Adds "Nearby" to Search Options

March 3, 2010
Google Adds "Nearby" to Search Options

One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location.  While we’ve seen how Google allows...
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SMBs Usage of Social Media Doubles in One Year

February 24, 2010
SMBs Usage of Social Media Doubles in One Year

I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the...
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