emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes...Read More »
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Auto Dealers Finally Find Their Way to Internet Advertising
emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes...Read More »
New Firefox Feature Reminds Me of an Old Joke
This week's release of the new Firefox browser's Do Not Track feature might do something eventually, but for today, it's just a checkbox you can flick on or off. We Know Where You Stand in 2011
Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in...Read More »
The World Wide Local
I think it’s time we renamed local advertising. I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...Read More »
Facebook Finally Shows a Little Weakness
Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness. Here...Read More »
Which Medium Will Win the Local Battle Online?
The traditional competition for local advertising dollars between radio, TV and newspapers has morphed to a new arena with the rise of the Internet. It’s been happening for quite awhile where the...Read More »
Print Yellow Pages vs. Internet Yellow Pages vs. Search
Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase. Billions of local advertising dollars are at stake...Read More »
Local Online Advertising Growing at Expense of Local Traditonal Advertising
It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in...Read More »
Google Adds "Nearby" to Search Options
One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location. While we’ve seen how Google allows...Read More »
SMBs Usage of Social Media Doubles in One Year
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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