I’ve been pretty impressed by the ingenuity and resourcefulness of local businesses during this time of isolation and social distancing. It can’t be easy, but these businesses have been able to keep moving forward and improving their prospects while all of us wait for a time when we can be more normal.
Local Businesses Innovate Online During Shut-down Read More »
A recent dealer survey from Outdoor Power Equipment1 exposed some interesting facts about the current online presence of US Outdoor Power (i.e. lawn & garden equipment) dealers. The 2016 survey of more than 100 dealers revealed that 77% of dealers had a website. This was up dramatically from 2001 when only 48.7% had an online
SMB Websites: Error Page Not Found Read More »
Video continues to overtake the web with Facebook appearing to lead the way. With Cisco forecasting that 80% of all internet traffic will be video by 2019 it’s not hard to see that Facebook will be a major player. A few recent news items to drive home the point: Last week Facebook announced
Coming soon: Facebook Video Network? Read More »
We received a letter in the mail recently at our home. It was from AT&T (and full disclosure is a client) addressed to my family who has multiple cell phone plans with the company. Upon opening I found a simple thank you letter from the Vice President and General Manager with responsibility over our local
The Power of Gratitude in Marketing Read More »
Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content. (Aka Mobile, Local, Video) Mobile: The biggest force in online
Find Success at the Nexus of Consumer Needs Read More »
There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication costs. There is a very good article on Search Engine Land that helps define owned media. In their view, there are three kinds of media in modern marketing: Paid Media is
What Are You Doing With the Media You and Your Dealers Own? Read More »
A lot has been written about the movement of ad dollars from printed newspapers to newer digital formats. For the most part ads are still intrusive, you’re watching television or reading a newspaper and your train of thought is interrupted by an ad about something you may or not be in need of. So, it’s important
Ad Mediums Have to be Relevant, Or Else. Read More »