By John Sullivan JGSullivan Interactive USC’s Annual Survey by the Center for the Digital Future Finds Large Increases in the Use of Online Newspapers, which should mean something to local advertisers. The long list of highlights all... Read More »
By John Sullivan JGSullivan Interactive, Inc. Finally, as printed newspaper readership is dwindling to the point where the newspapers themselves are going out of business and printed Yellow Page usage drops too, retailers are... Read More »
by John Sullivan JGSullivan Interactive, Inc. It’s amazing to watch lots of great brand names struggle with taking a consumer from their brand site to their dealer site and eventually into the store seamlessly. I... Read More »
by John Sullivan JGSullivan Interactive We ran a test with one of our clients where we were trying to track the effectiveness of a Google Local AdWord campaign. We tested in several different markets with different promotions... Read More »
by John Sullivan JGSullivan Interactive, Inc. Did you realize that Google feeds AdWords based on the physical location of the searcher? So, instead of buying AdWords on a national basis you can localize your... Read More »
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