I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often: “If my SEO efforts have given […]
The value of Pay Per Click (PPC) versus SEO Read More »
TMP’s recent study about how consumers look for product and service information online vs. offline has some really interesting insights into the way consumers use online vs. print. There is a lot to look at here so let’s just focus on 2009. The important news for online is that consumers use the internet earlier in
Consumers Want More Dealer Information Online Read More »
TMP Directional Marketing released their annual study on how consumers find information about local businesses, do they go online or use printed Yellow Pages? The quick answer is both but there is a lot to learn from their study including this chart broken down by age. The younger you are the more likely you
Consumers Of All Ages Look for Local Information Online Read More »
Here’s are the key points from a recent Microsoft sponsored study about why small dealers need help with local search: The interesting part is that if a small-business tried it, they liked it: None of this is surprising to us as the ROI for local search is simply phenomenal. And, because it’s new and most
Dealers Admit They Need Help in Buying Local Search Read More »
A few months ago I read a report that predicted direct mail would be the next traditional medium to fall by the wayside, at a much quicker pace than what is happening to newspapers. Now a new study is out that bolsters that prediction. Consumers moved online and that’s what hurt newspapers, now consumers are
Direct Mail is Dramatically Losing to Email Read More »
Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there
Low CPMs Stall Ad Spend Read More »
The first message I take away from comScore’s Video Metrix service report for August is that I’m not an average viewer. But over 161 million people watched online videos in August and the average viewer watched for 10 hours. Over 25 billion videos were viewed and Google sites alone showed 10 billion of them (that’s
Average viewer watches 10 hours of online video in August Read More »
More than $6 billion from the government’s stimulus package is to be spent on increasing and improving broadband usage. So here’s what the future now looks like for broadband. In 2008 we’re at about 70% of households having broadband increasing to over 90% in 2013. We should be beyond thinking about helping local retailers promote
Government Stimulates Broadband Usage Read More »
Here’s another report from Borell Associates that indicates the worst is over for newspapers as their revenue loss hits bottom in 2009 and stays at that level through 2014. Now what? At least we know our independent retailers will have an opportunity to advertise in their local newspaper as the complete collapse isn’t going to
Newspaper Revenue Hits Bottom and Stays There Read More »
There are a lot of advantages for a brand to provide microsites for their dealers. In addition to controlling the brand message and insuring the most up-to-date information is available to consumers there is also the network effect. If you have to contact dealers individually to get your information on their site or on their
Dealer Microsites and the Network Effect Read More »