Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...Read More »
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What Triggers an Online Search for a Product?
Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...Read More »
More Reminders of How Marketing Has Changed
Looking back over our blogs posts through the years, we’ve been chronicling the way marketing is changing before our very eyes. This week two articles drove this home for me. The first from...Read More »
What Are You Doing With the Media You and Your Dealers Own?
There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication...Read More »
Ad Mediums Have to be Relevant, Or Else.
A lot has been written about the movement of ad dollars from printed newspapers to newer digital formats. For the most part ads are still intrusive, you’re watching television or reading a...Read More »
The Future of Ad Spending is Certain, to a Point
Here’s another prediction about how the Internet will grow in the future as an advertising medium at the expense of traditional advertising. While the research cited here comes from eMarketer the...Read More »
The Internet of Things
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...Read More »
2012 Will be a Watershed Year
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...Read More »
How to Save a Billion Dollars
With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting...Read More »
SMB Motivation for Social Media: Revealed
A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community. If you’re like our clients, you’re very interested in how your channel...Read More »
Still Believe the Internet Isn’t Affecting Print?
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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