I think one of the misconceptions about the online community is that baby boomers aren’t that internet savvy. Well here’s a study from Cable and Telecommunications Association for Marketing that tells a different story. I think the statistic that is the most telling is that 66% pay bills online. Paying bills online takes a lot […]
Baby Boomers Are As Internet Savvy As Anyone Read More »
Here are the slides from a presentation at the recent Local Social Summit in London. What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the web is and the need to deportalize your content to reach consumers where they are and where the conversations are taking place. Here’s his
Think Beyond Your Brand Site and Deportalize Your Content Read More »
There is an interesting study out from ROI Research and Performics about how consumers learn about a product on a social network site and how they react to it. We’ve been big proponents of using local search with a link to a local dealer’s microsite that is loaded with your information and the dealers. This
Social Network Ad Leads to Using Search Engines Read More »
I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often: “If my SEO efforts have given
The value of Pay Per Click (PPC) versus SEO Read More »
TMP’s recent study about how consumers look for product and service information online vs. offline has some really interesting insights into the way consumers use online vs. print. There is a lot to look at here so let’s just focus on 2009. The important news for online is that consumers use the internet earlier in
Consumers Want More Dealer Information Online Read More »
A few months ago I read a report that predicted direct mail would be the next traditional medium to fall by the wayside, at a much quicker pace than what is happening to newspapers. Now a new study is out that bolsters that prediction. Consumers moved online and that’s what hurt newspapers, now consumers are
Direct Mail is Dramatically Losing to Email Read More »
Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there
Low CPMs Stall Ad Spend Read More »
comScore just came out with a study showing that 85% of all click-throughs on online display ads come from only 8% of online consumers. It’s like there is a special breed of people out there that for some reason like to click on ads. And, the total percentage of click-throughers has fallen off 50% in
Click-Throughers Are A Special Breed That Is Endangered Read More »
Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent on mobile starts at only 2.2% in 2009. Consumers are definitely using their phones but the variation in platforms and hardware make
Mobile is Just Not Ready for Advertisers Read More »
Right now I feel that most brands are overwhelmed with the pace of technology and are way behind in building and using the tools we need to deliver a good message to an online consumer. Google Local Search has a fantastic ROI and brand managers just can’t seem to move their companies to take advantage
Print Ad Connects to Microsite Through Phone…Cool Read More »