The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York...
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Posts Tagged ‘ Google ’
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Why Consumers Want to Be Your Friend
Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites. The good news is that the most popular reason is the same as it is for why...Read More »
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services...Read More »
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products...Read More »
Google Gets 71.57% of Searches, Bing Drops to 9.34% in November
Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been...Read More »
Overall Advertising Spending Down. Online Advertising, Not So Bad.
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future. First, the bad news. Ouch, 2009 felt bad but seeing this...Read More »
Google Search Adds the"Latest" Results from Twitter and More
Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as...Read More »
Search Strings Get Longer, Success Rate Increases, All Good
Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared...Read More »
It's Time to Turn Ad Slicks and Brochures into Landing Pages and Dealer Microsites.
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really...Read More »
Baby Boomers Are As Internet Savvy As Anyone
I think one of the misconceptions about the online community is that baby boomers aren’t that internet savvy. Well here’s a study from Cable and Telecommunications Association for Marketing that tells a...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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