Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness. Here are a few other statistics about Facebook from an article on MarketingCharts.com A marketer’s challenge is to decide how much effort […]
Facebook Finally Shows a Little Weakness Read More »
Lots of different ideas around about how powerful Social will become and what it may morph into. Let’s put to rest any idea that it’s going to replace Search, at least for now. This research was conducted by PowerReviews and the e-tailing group and it tells us that online shoppers don’t think too much of
Will Social Replace Search?…NO Read More »
If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it working for anyone yet? Ok, this tell us that some companies think it’s working but still most can’t find a way
Social Media Still Hard to Evaluate Read More »
We keep a close eye on search engine usage, especially since Bing came online a few months ago with quite a big media splash. Before Bing Google was getting roughly 70% of all searches. Now, Google is still the big winner with 65.7% of the searches going through them. And, it’s been rather steady
Google Search Still the Big Winner Read More »
Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase. Billions of local advertising dollars are at stake as SMBs are looking for the best place to spend their precious advertising dollars and brand managers want to control their brand message locally.
Print Yellow Pages vs. Internet Yellow Pages vs. Search Read More »
We don’t often blog about financial rreports but if you’re involved with local advertising and how it’s changing so rapidly, it’s important to keep a close eye on Google. I especially like the part where paid clicks rose 15%, which to me is another indication that online spending is back.
Google Paid Clicks Jump 15% Read More »
I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first. I’ve gotten that statistic from many different studies. Maybe now I should up that percentage to 97% as this recent study from BIA/Kelsey shows. Here’s a quote from Kelsey, Yes, I would agree that if
97% of Shoppers Go Online Before They Shop Locally Read More »
There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers. Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities. Now, according to
Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy Read More »
Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city. This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities
Facebook Offers Local Ads Read More »
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social
SMBs Usage of Social Media Doubles in One Year Read More »