Posts Tagged ‘ Google ’

Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...
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This month the earth shook in the yellow pages industry.  This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...
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According to this article in SFGate, the city of San Francisco is trying to pass a law that stops printed Yellow Page directories from being dropped at...
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Hitwise reported that Google is still the overwhelming leader in online search with 69%+ share (Dec 2010) with a sample of 10 million US households. But more interesting — beyond the...
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Local advertising continues to change at, if possible, an even faster pace than last year.  We’ve read, written and heard a lot about the need for mobile sites...
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We get asked a lot about whether to do local search campaigns on Google or Yahoo/Bing.   The best answer is easy, use both.   But the reality is, when you have limited resources and...
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The rapid growth of smartphones makes it even more imperative that you have a strategy for local promotions that are mobile friendly. In case you missed this, Google has an...
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I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...
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Being in the newspaper business can’t be that much fun today, they’re struggling  to keep local advertising dollars coming their way, as printed newspaper readership keeps going down.    Groupon is getting a lot of press...
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Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in...
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