This month the earth shook in the yellow pages industry. This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...Read More »
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More shakeups for Yellow Pages this month
This month the earth shook in the yellow pages industry. This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...Read More »
Auto Dealers Finally Find Their Way to Internet Advertising
emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes...Read More »
The Dirty Little Secrets of Search via The New York Times
The New York Times published an interesting article about Google Search and J.C. Penny on Sunday and it’s loaded with interesting tidbits of information. The article is about how...Read More »
White Pages Gone, Who Cares?
AT&T in Madison, Wisconsin decided to publish a Yellow Pages only directory and offered a White Pages supplement if a homeowner was interested. Only about 2% of the over 600,000 homeowners asked for the White...Read More »
Over 50% of Offline Sales Influenced by Online Information
Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis...Read More »
Showroom Products Speak for Themselves via Mobile and QR Barcodes
Save your money on buying in-store kiosks and build out a mobile site instead. First, let’s look at the trend of online research that leads to a retail sale. Ok,...Read More »
JPEG and GIF Banner Ads Account for About 60% of Online Impressions
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work...Read More »
Internet CPM Still Very Low
Mary Meeker’s of Morgan Stanley gave a presentation earlier this week in New York at the CM Summit and seems to have dazzled the audience with lots of interesting facts and figures about the Internet....Read More »
Online Advertising Entering Golden Age?
Here’s a slide from Mary Meeker’s recent presentation in New York at the CM Summit What it demonstrates is the disconnect between where people are spending their time and where advertisers are spending their money. ...Read More »
Images in Google Sponsored Links, Not Such a Good Idea
A few months ago I read where Google was testing adding images to Google AdWords. Well, today I saw it in action for the first time. Notice the two images...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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