We’ve known it for sometime that the Internet has changed the way people shop for products. It’s not good enough anymore to trust in-store displays or even salespeople as the majority of consumers do research well before they get in their cars and head for a retailer. According to a recent Pew study 58% of […]
78% of Internet Users Research Products Online Read More »
According to their blog, here’s what Google demonstrated at yesterday’s Interactive Agency Bureau’s MIXX Conference in New York, during their keynote address entitled “Display 2015 Smart and Sexy” : The Teracent technology is really exciting for marketers who are trying to combine national display ad buys with landing pages customized by the local dealer. It sounds
The Google Demonstrates the Future of Display Advertising Read More »
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in
JPEG and GIF Banner Ads Account for About 60% of Online Impressions Read More »
It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for
YahFace Changes Everything? Read More »
Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid growth. The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that
Facebook Beats Yahoo for Ad Impressions Read More »
HomeFurnishings.com is helping manufacturers avoid being just one of many logos on furniture retailers’ websites.
Single Branded Dealer Microsites Protect Your Brand Read More »
In the good old days we ran newspaper ads and pointed to the circulation numbers and told the boss we did a great job, “Look how many people saw our ad”. Today, thanks to digital media, we have to show a strong ROI or we won’t have a boss for long (not because he leaves
Printed Catalog ROI Not So Good, Digital Much, Much Better Read More »
Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make money. Not unlike the revenue model question newspapers are asking their readers for online newspapers. Display advertising is the big winner with 62% very
Women Prefer Ads Over Subscription for Social Network Sites Read More »
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly. This technology will be available in a few weeks and over time will help revolutionize local
All Advertising is Local as Push2TV Adds to Location Based Advertising Read More »
Here are the slides from a presentation at the recent Local Social Summit in London. What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the web is and the need to deportalize your content to reach consumers where they are and where the conversations are taking place. Here’s his
Think Beyond Your Brand Site and Deportalize Your Content Read More »