Posts Tagged ‘ Display Ad ’

I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...
Read More »

Channel Program
Read More »

This is an important year for newspapers.  First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do...
Read More »

This is an important year for newspapers.  First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do...
Read More »

I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...
Read More »

Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your...
Read More »

Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows. What’s a marketer to do? We already know that Google local search has a tremendous ROI...
Read More »

How do you target your consumers online?   Here’s a recent report from Advertiser Perceptions about display advertising. What is interesting here is the growth in re-targeting, channel and geographic from 2009...
Read More »

A lot of people wonder what a reasonably good clickthrough rate is.  Well, here is a good chart for setting your expectations. I’m sure that .09% doesn’t sound all that good to you...
Read More »

First of all, online display ads are up 22% over 3rd quarter of last year.  And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about...
Read More »