Posts Tagged ‘ dealers ’

When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012.  This phrase refers to the notion that things can communicate to us...
Read More »

Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...
Read More »

With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting...
Read More »

Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and our in-bound callcenters,...
Read More »

There are a lot of advantages for a brand to provide microsites for their dealers. In addition to controlling the brand message and insuring the most up-to-date information is available to consumers there is...
Read More »