Posts Tagged ‘ Brett Knobloch ’

More Reminders of How Marketing Has Changed

More Reminders of How Marketing Has Changed

Looking back over our blogs posts through the years, we’ve been chronicling the way marketing is changing before our very eyes. This week two articles drove this home for me. The first from...
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The Internet of Things

The Internet of Things

When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012.  This phrase refers to the notion that things can communicate to us...
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How to Save a Billion Dollars

How to Save a Billion Dollars

With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting...
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SMB Motivation for Social Media: Revealed

SMB Motivation for Social Media: Revealed

A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community.  If you’re like our clients, you’re very interested in how your channel...
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Still Believe the Internet Isn’t Affecting Print?

Still Believe the Internet Isn’t Affecting Print?

It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound.  A few graphs published in the last month illustrate a...
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Increase banner ad effectiveness by 285%

Increase banner ad effectiveness by 285%

We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and...
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More shakeups for Yellow Pages this month

More shakeups for Yellow Pages this month

This month the earth shook in the yellow pages industry.  This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...
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Google is 69.67% of Search and Search Impacts Everything

Hitwise reported that Google is still the overwhelming leader in online search with 69%+ share (Dec 2010) with a sample of 10 million US households. But more interesting — beyond the...
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QR Codes Need to be Easier or they’ll be Extinct

QR Codes Need to be Easier or they’ll be Extinct

I was struggling to read a QR Code on a colleagues’ business card recently (after three tries I lost interest) then saw Heidi Tolliver-Nigro’s blog “Ever Tried to Download a QR Code...
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Do You Have "Uber Control" Over Your Advertising?

Do You Have "Uber Control" Over Your Advertising?

Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and our in-bound callcenters,...
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