Looking back over our blogs posts through the years, we’ve been chronicling the way marketing is changing before our very eyes. This week two articles drove this home for me. The first from...Read More »
Looking back over our blogs posts through the years, we’ve been chronicling the way marketing is changing before our very eyes. This week two articles drove this home for me. The first from...
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...
With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting...
A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community. If you’re like our clients, you’re very interested in how your channel...
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a...
We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and...
This month the earth shook in the yellow pages industry. This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...
I was struggling to read a QR Code on a colleagues’ business card recently (after three tries I lost interest) then saw Heidi Tolliver-Nigro’s blog “Ever Tried to Download a QR Code...
Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and our in-bound callcenters,...
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