A lot of people wonder what a reasonably good clickthrough rate is. Well, here is a good chart for setting your expectations. I’m sure that .09% doesn’t sound all that good to you but if you’re paying on a pay-per-click basis this may not be such bad news. The intent of this study was to […]
So What is a Reasonably Good CTR? Read More »
Google just announced Instant Previews where you will see an enhanced thumbnail preview of the site you’re interested in, including highlighting relevant copy from the site. What’s interesting is how important your local dealer sites are becoming, as this example bel0w shows. In this case a consumer searching for a local KitchenAid dealer gets quickly
Google's New Preview Link Makes Local Advertising More Interesting Read More »
There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool
Now Our Ad Builder Is All About Moving To New Media at Retail Read More »
We’ve seen survey reports that show 80% of web users use at least two channels to evaluate a product purchase decision. And, nearly 90% of marketers according to a survey by Alterian say that it’s vital or extremely so to have campaigns integrate between channels. While integration is important it’s not easy to accomplish according
Cross-channel Marketing Critical and Difficult…Unless Read More »
According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011. They further go on to explain where the growth is coming from: It’s clear that ad dollars continue to move from the old media to
Local Online Ad Spend to Grow 18% in 2011 Read More »
Here are the results from a study by Harris Interactive that asked marketers what works best in reaching local markets. These results are right in line with what our clients are asking for in the ad builders we build for them. More than ever brand managers want digital outputs in addition to the more traditional
What Works Best to Reach Local Audiences? Local Websites! Read More »
I’m picking up this story from the Guardian in England, so I won’t vouch for their numbers but even if they’re half right this should put a scare into US newspapers thinking of putting up a paywall for their content. The Guardian story claims that almost 90% of the Times of London online readers have
Times of London Charges Online Readers, Loses 90% of Visitors Read More »
Local advertising has been all about technological change these past 10 or 15 years as the Internet has become the place where consumers spend their time. Recently we read where White Page phone directories are becoming a thing of the past and yesterday we saw where Amazon sells more e-books than hardcover books. In the
Amazon Sells More Kindle E-books Than Hardcover Books Read More »
Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our
Over 50% of Offline Sales Influenced by Online Information Read More »
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in
JPEG and GIF Banner Ads Account for About 60% of Online Impressions Read More »