Posts Tagged ‘ Banner Ad ’

With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting...
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We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and...
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I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...
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There are lots of reasons why a brand wants to have an online ad builder.  Controlling the brand message all the way down to retail is the best reason.  Followed closely...
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I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...
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Being in the newspaper business can’t be that much fun today, they’re struggling  to keep local advertising dollars coming their way, as printed newspaper readership keeps going down.    Groupon is getting a lot of press...
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Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your...
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First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small.   That being said, it...
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While newspaper advertising is still an important part of local advertising, it’s not what it used to be nor is it showing any signs of recovering.  Here is a chart that shows how...
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A lot of people wonder what a reasonably good clickthrough rate is.  Well, here is a good chart for setting your expectations. I’m sure that .09% doesn’t sound all that good to you...
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