It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many...Read More »
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Highly Targeted Ad Groups Key in PPC Success
It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many...Read More »
Remarketing at Work Here
Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your...Read More »
Google Adds Free Call Tracking to AdWord Campaigns
Here’s another way you can track the effectiveness of local Google ad campaigns for your retailers. Google is starting to add phone tracking numbers for AdWord campaigns. When a retailer setups their...
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Google Search at 65.1% Market Share in April
Google search just keeps on winning the monthly search engine game even though Bing has had a major marketing push and comes as the default search engine for Windows 7. So, it...Read More »
Google Rumors about AdWords Reseller Program
Update – Our friends at Google tell us that the Authorized Google Reseller Program will change but not go away. According to a recent post on Screenwerk, Google is considering dropping the Google AdWords...Read More »
Publishing group changes name to be less "ancient"
The Custom Publishing Council (CPC) announced an official name change last week. It will now be known as the Custom Content Council (CCC). Formed in 1999 to represent custom publishers and content...Read More »
Digital POS Signage is coming
Last month Intel unveiled a digital signage concept that will open up new digital opportunities at retail and ultimately change the face of point of sale signage. You wouldn’t know it from the cheesy, low-budget...
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"They’re getting a lot of leads! Big Win!"
You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader...Read More »
Google Gets 71.57% of Searches, Bing Drops to 9.34% in November
Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been...Read More »
JGSullivan Interactive Becomes a Google AdWords Authorized Reseller
JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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