Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our […]
Over 50% of Offline Sales Influenced by Online Information Read More »
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in
JPEG and GIF Banner Ads Account for About 60% of Online Impressions Read More »
It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for
YahFace Changes Everything? Read More »
Last I looked consumers in the U.S. are viewing about 30 billion videos online per month. Granted, the bulk are coming from YouTube but there is no question that consumers are getting used to and even expecting to see videos online. Here’s the way online retailers are responding to this phenomenon. It’s hard enough for
Retailers Adding Videos to Their Sites Read More »
Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid growth. The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that
Facebook Beats Yahoo for Ad Impressions Read More »
Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and our in-bound callcenters, dealers and online customer service feels the heat. Upset dealers and injury to the brand are the result. Our AdBuilder systems offer an
Do You Have "Uber Control" Over Your Advertising? Read More »
I attended a Direct Marketing Association conference last year that felt more like the “Online Marketing Association” versus the typical direct mail cheer leading sessions of yesteryear. it used to be that the USPS Postmaster General addressed the DMA with everyone hanging on his every word. There was an air of stability to the whole
The check is NOT in the mail Read More »
Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city. This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities
Facebook Offers Local Ads Read More »
The Custom Publishing Council (CPC) announced an official name change last week. It will now be known as the Custom Content Council (CCC). Formed in 1999 to represent custom publishers and content creators — anyone buying a luxury auto lately has seen their work. A slick 4-color magazine with articles about road trips, new technology
Publishing group changes name to be less "ancient" Read More »
Here’s a great post by Ivan Todorov & Ken Martin from Blitz The post is so well thought out that I don’t want to summarize it here and instead encourage you to read it yourself. I’ll only say that it’s all about how savvy CMOs this year will use digital platforms to make their brands
As We Move to Digital Platforms We Must Bring Our Dealers Along Read More »