Market Intelligence
White Papers, Articles, Demos and More
You don't get to be over 50 years old without learning a thing or two along the way. This is our place to showcase a bit of that. You'll find some of our latest thinking on Internet and marketing solutions and strategies. Obviously, there are deeper insights we share with our clients, so if you like this you'll love working with us.
Most Recent Press Release:
HomeFurnishings.com Expands Throughout Furniture Industry
Now open for business to all furniture manufacturers, suppliers, associations and buying groups.
High Point, NC - The National Home Furnishings Association ("NHFA") and HomeFurnishings.com, LLC announced today that through a strategic transfer of ownership, HomeFurnishings.com will no longer limit participation to National Home Furnishings Association members. Launched in October 2009 as a web marketing initiaive for retailer members of the NHFA to connect with consumers, the portal has already grown to include over 3,000 retailer microsites and over 50,000 consumer site visits per month.
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Excerpt: "We are currently designing programs for buying groups, vertical retail companies, manufacturers and suppliers within the industry so they, and their related retailers, may connect online with the consumers who are using HomeFurnishings.com as their pre-buy shopping resource" - Doug Kays, CEO HomeFurnishings.com Download Press Release... |
Most Recent News: JGSullivan Interactive Becomes a Google AdWords Authorized Reseller
Chicago, IL - JGSullivan Interactive, Inc., (www.JGSullivan.com), a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program.
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Excerpt:
Google AdWords™ is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are looking for them. One of only a select few vendors offering a full suite of advertising media - newspaper, magazine and yellow page ads, broadcast TV and Radio, Point of Sale, sales collateral, email marketing, online banners, direct mail, and more - JGSullivan Interactive is now further expanding its offering to include Google local search engine marketing in addition to traditional media. |
Most Recent Blog: JGSI Web Marketing Intel - Internet Strategy for Your Dealers
The JGSI blog is all about the relationship between manufacturers, retail outlets and consumers on the Internet. Co-branded marketing materials, selling online and web to store are collaborative efforts made better, cheaper and faster with the Internet. It's what we're passionate about.
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Excerpt:
It’s amazing to watch lots of great brand names struggle with taking a consumer from their brand site to their dealer site and eventually into the store seamlessly. I don’t know if it’s worse to see dealer locators offering nothing more than a street address and link to a map or is it worse to link to the dealer’s site that is loaded with competitor’s information and promotions? Both are bad for the consumer, the brand and the dealer. |
Most Recent White Paper: Find Out How Manufacturers Are Selling Online Without Channel Conflict
You're invited to download the latest white paper from JGSI, which discusses ways in which savvy manufacturers are selling online in a way that completely avoids channel conflict and shifts the balance of power in their favor.
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Excerpt:
"Since the beginning of American industry, manufacturers and retailers have been waging an argument over the customer. Retailers set up a showroom, hire salespeople, run promotions and educate and sell to customers. In their minds, they “own the customer”. Manufacturers design and create products, develop pricing and promotions, research consumer trends, and market products to customers. In their minds, they “own the customer” (but in point of fact, they haven’t historically). This white paper explores ways in which savvy manufacturers are using the Web to shift the balance of power in their favor, and create a win-win scenario with their best retail partners." |
To download this document and access JGSullivan Interactive's archive of white papers, articles and demos, please provide your name and email in the form below.
